About

Like his namesake, Kafka our dog defies definition. Sometimes playful, sometimes standoffish, sometimes loving and always a lord, Kafka runs on no one’s schedule but his own. After eight years of loving him, we have learnt this about our beloved: Kafka the dog is more a cat.

But then our playful pup fell ill – repeatedly. After a lot of doctors and research, we found that a better, more tailored diet made a difference... the crucial difference. This opened up conversations about pets and their needs. Something in the pet market was missing: an organised space that truly saw these pets and gave them the individual care they deserved.

Enter The Pet Project. We want it so that no other pet has to go through what our Kafka did. With a focus on education and starting a dialogue about what our pets truly need to be healthy and happy, our goal is to provide great food, better grooming products and charming accessories that allow your pet to fully express their personality. For we know better than anyone that a pet is unique – and it’s time we celebrated it.